The Social Media Marketing Trends That Will Be Dominant In The Year 2017
- Neha Jain
- Feb 5, 2017
- 4 min read
The world of online marketing has been revolutionized since social media was incorporated within it. And as years passed by, social media have eventually become the backbone of the online marketing industry. Certainly now it has been an essential resource to all Internet marketers in-order to fast-forward their marketing activities.
And like every year, this year too there are certain predictions regarding how the marketing professionals will be utilizing the social media and forge an impeccable marketing strategy. Since it is quite clear that the social media marketing is going to flourish more and more with each passing year. Hereby are some of the important social media marketing trends that will be dominant this year.
1. Live-video Content To Reach Greater Heights.
Live video content always had the tendency to rise since beginning. And now, with its procure usage, more than 14% of marketers experimented with it in 2016. And as per this year is concerned over 40% plan to use this to give their online businesses a more interactive side.
While there are several streaming sites and platforms out there, both Periscope and Facebook Live are considered to have gained more popularity -- and the numbers too prove it. The 2016 annual recap of Periscope showcased that users watched 110 years of live video every day using the app. And live streaming on Facebook reached record-breaking figures throughout the world this New Year’s Eve.
Besides these two- Instagram and Twitter didn’t back off in their attempts to create a difference with their introduction of live video streaming feature. And it seems to be very clear that brands will be targeting these features and utilize it to the fullest to gain an upper hand against their competitors.
For example, the live video sessions might be an interesting product description or an amazing Q&A session with any expert or a regular consumer. In addition to this we might be getting some beguiling features for instance Facebook seems to working on the introduction of 360 degree for Facebook live.
2. Customer Service To Be Strengthened Further With Chatbot Usage.
Most businesses have entered 2017 with their prime focus on- “Customer services and care”. According to expertise reports, the average number of social messages needing a proper responses grew by almost 15% year over year. And has tons of brands looking for new and innovative ways to increase their customer service resources. Thus a majority will soon be turning towards chatbots for an extensive customer support.
Top notch social platforms like Facebook Messenger and Slack fully utilize chatbots to communicate with customers, answering their frequently-asked queries by providing immediate product or service related information. These certainly increase 1:1 interaction and reduce response times.
Thus both Slack and Facebook Messenger are fortifying their automated customer service in the following ways:
Slack
According to VentureBeat Slack grew to 4 million daily active users in 2016.
Slack owns roughly 1.25 million paid accounts.
BotList showed that 484 Slack Bots are currently available.
Facebook Messenger
The Verge showcased that there are 11,000 active Facebook Messenger Bots.
Around 300 million people actively use voice and audio calling features on Facebook Messenger.
And Facebook Bots now accept major vendors such as MasterCard, Visa and American Express.
According to Sprout socials index report around 34.5% of respondents prefer social media as the best resouce for customer care. And with Slack and Facebook’s new chatbot features on the go. This social media marketing trend is sure to watch for in 2017.
3. The Empheral Contents Will Continue To Maintain Its Momentum.
Snapchat started the trend of ephemeral, or disappearing, visual content curation, and Instagram also launched a similar disappearing video feature going by the name Instagram Stories” -- but with the ability to share live ephemeral videos.
Thus along with professional stock photography and marketing video production, the usage of ephemeral content on Snapchat and Instagram also stands as great way to showcase the “authentic side” of a brand’s personality with publishing of unpolished and exclusive content. These are certain content ideas for ephemeral stories which are going to boom this year:
How-to videos
Behind-the-scenes looks
Contests and giveaways
Recipes
Interviews
Live events
Daily or weekly video series
Announcements or product reveals
The most important aspect of ephemeral content is to be human. As this brings forth the unique opportunity to show the lighthearted side of a brand.
4. Mobile Advertising Will Turn Into A More Competitive Section.
In 2017, most marketers are expecting a greater investment in mobile advertising. Thus here’s a rundown of how people are going to leverage largest social networks.
Facebook is definitely the behemoth when it comes to social media ad revenues, bringing in almost $7 billion last year. And more than 80% of it came from mobile ads. With changes in Facebook’s News Feed algorithmic the priority of contents from friends and family increased, so most of brands on Facebook that pay to promote ads need to be more creative with the design and visual effects to become more engaging and get noticed first.
Twitter’s ad revenue is increasing, especially in the mobile format, and they’ll likely continue experimenting with visual content, such as sponsored hashtag icons and stickers, to provide a variety of ad options to users in 2017.
Even Snapchat and Instagram will be competing for advertising revenue. Let’s check their stands in terms of developments? Well, Snapchat recently launched a new advertising API that makes it easier to buy ad space, in addition to that it presents a greater variety of video ads and sponsored filters. Instagram, on the other hand, is putting its chips on ecommerce with the introduction of Shoppable Instagram, a feature that lets users buy products directly.
Conclusion:
Thus with the beginning of a new year several up and downs will be witnessed in the social media marketing scenario. But there will always be ray of hope as brands and social media platforms collaborate together to turn out to be beneficial to each other. And as the year advances newer and more innovative strategies will be surfaced that might bring forth the age of revolution in the field of social media marketing.
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